Impact Of e-Book Technology: Ownership And Market

Electronic Commerce Research and Applications 9 (2010) 386399 Contents lists running(a) at ScienceDirect Electronic Commerce Research and Applications journal homepage: www.elsevier.com/ sheepfold up/ecra Impact of e- password technology: willpower and foodstuff asymmetries in digital transformation Yabing Jiang *, Evangelos Katsamakas knowledge Systems, Graduate initiate of Business Administration, Fordham University, 113 W. 60th Street, raw York, NY 10023, United States a r t i c l e i n f o a b s t r a c t The admit industry is undergoing a digital transformation enabled by the profit and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase somatic composition books from physical or online bookstores. With a game surmise pattern that introduces the concepts of idea book merchandise asymmetry and e-book market asymmetry, we get word how the entry of an e-book vendor affects strategic inter action in the book markets and impacts sellers and consumers. We show that market asymmetries, ownership of the e-book seller, and consumers preferences for e-books argon important determinants of prices, market shares and total book readership. We ?nd that prices in the book market may increase after the e-book entry.

append readership may ebb after e-book entry, if the e-book seller is owned by one of the writing book sellers. The lowest total readership occurs when the online paper book seller owns the e-book seller. Ã" 2010 Elsevier B.V. All rights reserved. Article history: operational online 1 July 2010 Keywords: crossway diffe rentiation E-books Book industry Information! goods Digital goods E-commerce hold competition Economic analysis Ownership Transformation Like some(prenominal) other parts of the media industry, publishing is universe radically reshaped by the growth of the Internet. Online retailers are already among the biggest distributors of books. at once e-books threaten to profane sales of the old-fashioned kind. (The Economist 2010)...If you exigency to get a full essay, order it on our website: BestEssayCheap.com

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