Jollibee

I. BRIEF HISTORY AND translation OF THE alliance Jollibee Phenomenon Jollibee is unity of the Philippines phenomenal subscriber line success stories. Starting in 1975 as a two- branching ice cream parlor, it ulterior grow its menu to include acid sandwiches and other meals. With encouraging success, Jollibee Foods Corporation was combine in 1978 with seven break throughlets to fully search the possibilities of a hamburger concept. Thus was natural the keep beau monde that revolutionized the turbulent nutrition industriousness in the Philippines.In 1984, Jollibee r separatelyed the P500 million gross revenue mark, catapulting the company into the list of steer 500 Philippine Corporations. In 1987, b bely 10 geezerhood in the wrinkle, the company joined the ranks of the Philippines Top 100 Corporations. It then became the first Philippine fast food chain to deflower the P1 billion gross revenue mark in 1989. In 1993, Jollibee became the first food renovation c ompany to be listed in the Philippine Stock Exchange thus broadening its capitalization and laying the groundwork for keep up expansion loc every(prenominal)y and beyond the Philippines. undisputed d fonding cardshipJollibee is the computerys leading fast food chain. The coat, geographic expanse and breadth of the companys operations urinate grown exponentially from a handful of Jollibee inventorys twenty-five years ago to all(prenominal)where quadruplet hundred incloses in the Philippines and several international monetary funds in countries kindred the United States and Hong Kong. It is promptly an international strike out with phenomenal milestones that has do millions of Filipinos proud. But Jollibees leadership is not simply reflected by commercialize sh ar (the company enjoys to a greater extent than half of the entire fast food industry) numerous local and global awards attest to this as easy.Recipe for success The launching of Jollibees rapid increase has been its strategy to institute dominant market coerage complemented by its shining menu line-up, creative trade architectural plans and in effect(p) manufacturing and logistics facilities in support of its output eatery chain. It is powered by teams of well-trained individuals bosom the culture of integrity and humility, working in a family-like environment of fun and togetherness. As a corporate citizen, Jollibee is as well commit to serve its host communities.The company not scarcely nourishes bodies but also peoples spirit through countless socio-civic projects. A joy for and of the Filipino Jollibee dedicates its continuous success to those who mother supported the company from the very cabbage the Filipino people. Jollibee has grown to be so well loved that any cartridge clip a crudely insert is opened, particularly all overseas, Filipinos form long queues to the remembering without fail. It is not equitable a place where they tone of voice at home it is a castle of heritage, a monument of Filipino victory. value Always guest first virtuousness through teamwork Spirit of family and fun Frugality, verity and Integrity Humility to listen and cop Mission We bring great savvy and happiness to everyone Vision Become the close to dominant and best-tasting QSR The almost endearing mark that has ever been We testament be at bottom reach of every Filipino We impart lead in output enjoy at all sequences We give provide FSC excellence in every encounter Happiness in every moment. Jollibee Operations Bee libertine-witted. Langhap-Sarap sa Jollibee Day in, solar daytime out, Jollibee serves over one million Filipinos who chaw to its more(prenominal) than 400 descents all over the country.In ways, small and grand, Jollibees tasty food, cheerful remedyment and friendly crew touch the lives of so many people who leave its live transmission lines with happy memories that lead last long subsequently that birthday party, first date or even just that simple meal a customer had when he dropped in one rainy day. From a balmy beginning, Jollibee has grown to become not only the human body one fast food chain in the Philippines with over 400 depots nationwide, but is also an international brand that has the distinction of being one of the worlds most admired companies by the Far easterly Economic Review. But Jollibee is not filet here.To reinforce Jollibees capability to enhance it leadership and build growth, the Management embarked on a broad range of strategic initiatives. Since its scratch 1975, the company has expanded tremendously. The phenomenal growth is attributed to the companys unwavering quest to serve and enamor the Filipino customer as well as its ability to anticipate and align to the ever-changing market environment. Jollibee continues to push its install network expansion importanttaining lead over competition, foc apply on optimum results from recompense -size d stores on the best site selection in trading territory.This ensures effective and efficient market coverage. To meet the challenges of a more intensely competitive market and to take the business more effectively, the company nethertook a major initiative to re-align the structure of Jollibee Philippines. The new brass section, which has successfully been put in place, has the subject matter of enhancing continued dominance in the quick dish out industry. In 2000 Jollibee Philippines was decentralized into four autonomous Regional Business Units (RBU), correspond to the countrys major geographic markets Mega Manila, North Luzon, southernmost Luzon and Visayas-Mindanao.The decentralization has structured each RBU into a more manageable business size and span of control. central support functions like human resources and administration, finance and network ontogenesis have been transferred to the RBU for greater efficiency in the deliverance of wares and assists, quicker coordination and more incidentally decision-making. The Head Office/Corporate serve functions (Marketing, Finance, Restaurant Systems, Engineering) have been re-aligned as comport Center to provide continuing supporter to the RBUs and provide corporate-level directions.The new structure has proven to be more responsive to the necessarily and challenges of a rapidly growing organization and an even more dynamic market. The program has resulted to better execution of programs and renewed extravagance and commitment from the Jollibee people. Parallel to all of the in a higher place initiatives is the continuous improvement of operating productiveness and efficiency across the Jollibee fastfood chain. It continues to initiate improvements on equipment and facilities as well as store procedures to generate faster volume employee turnover and achieve better quality in the delivery of products.Jollibee remains firm in its resolve to nurse its dominance in the fastfood industry. It will continue to push beforehand with its strategic programs and aggressively pursue further network expansion to ensure superior market coverage nationwide. Most importantly, it will continually apply itself to the par come up occupation of consistently delivering superior tasting products at the most affordable prices and services of the highest standards in a bright and clean store environment. MARKETING STRATEGYIn line with its long-term object to be the dominant food service leader in the country, the company acquired Greenwich pizza pie in 1994 enabling it to penetrate the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong armorial bearing in the food service industry. A year later the company acquired the franchise of Delifrance, an international food company. This further expanded its penetration in the food service industry particularly in the french cafe-bakery, a growing segment of the Philippine food market.In 2000, the strategic acquisition of Chowking grumose the companys position as the dominant leader and allowed it to have leadership in a major fast food market the Oriental quick service restaurant segment. The incorporation has revitalized Chowking providing a political platform for the growth of the business and further increase the enterprise value of the Jollibee Group. Jollibees denote is deeply rooted in the traditional Filipino values of family and love for children. Fueled by Filipino creativity, its expression Atin ang Langhap Sarap is anchored on its products funny taste and superiority. It aims to be perpetually in the public consciousness through television, radio, print, picture advertisements and billboards. The company also sponsors selected community activities. Moreover, gift items and toys are offered to bring home and pageant on the toy shelf. Likewise, as a way to ensure that the superior honor is sustained and a strong, cohesive and broad visual identification in all Joll ibee stores is created, a ashes wide Jollibee sell identity was initiated.The international graphic decisiveness group, Addison was commissioned to formulate the new sell identity that is more dynamic and fun-oriented. The new retail identity is an integrated system encompassing the total restaurant build from the menu-board and various signages, the dining equipment and area, to the Playland and other facilities. The product menu is continually reviewed to sustain con totalityer excitement. alive products are improved and re-launched. New products are test-marketed in keeping with the strategy of having a continuing fresh line up of products.All these to respond to customers changing needs and preferences which has been a major means in Jollibees success. At the forefront of innovative marketing and advertising program are the Value repast product upgrades and additions. This has indeed proven to be an effective response to the narrowing consumer disbursal power brought a bout by the legitimate economic crunch. Jollibee owns the children market and will inclination to keep its stronghold on this segment. Hence, Jollibee continues with its spanking Kiddie Meal promotions, offering a picking of Regular Yum, Spaghetti finicky or Chickenjoy.SALES FORECASTING, output SCHEDULING AND MATERIALS REQUISITION PLANNING gross gross gross sales vaticination The sales forecasting through by the store bus is the main determinant of the amount of supplies the store will need. gross sales is proportional to the number of products sell so forecasting sales in advance would tell how much supplies the store need to golf-club. Sales is projected cursory or periodical and is based on the stores sales history. From the sales history, the store manager gage ensconce the stores day type. The day type refers to the categories of a days performance.These are Slack, Semi-Peak, and Peak. Knowing the stores day types will help the store manager determine the sal es projection. toil Scheduling action scheduling is make after determining the demand for each of the products. Each of the product has distinct take agendas. This is because the demand of one product is variant from the demand of other product. They have also different times of peak sales. The scroll determines the number of product to spend a penny for every hour of the day and the number of product to maintain on the warmer bin.Supplies be after It is the system of think the amount or volume of materials need by the store to meet the demand for products at proper(postnominal) volume of transactions for a effrontery a period. Objective of Supplies Planning through with(predicate) supplies prep, the store manager gets to determine the demonstrable order for each item in the store. Supplies planning prevents over computer memorying and stockout of supplies. The steps in supplies planning are 1. Plan the supplies needed by the store based on sales projection. 2. Ens ure correct perishable and nonperishable inventories. 3.Update the stock factors according to changes in sales trend. What are the supplies? The stores supplies vary from cleansing materials to hand towels to stock-still patties. Supplies are categorized into two day-to-day Supplies wet/ fixed/items that are highly perishable hebdomadally supplies dry items like packaging and cleanup spot materials Actual Order of Supplies The unquestionable amount of supplies that the store will order from Commissary. This is relayed any thru the web or iBOS. This is where supplies and command comes in. The prerequisites of the actual order of everyday supplies are . forecasted sales is based on stores sales history. 2. adjusted sales sales is adjusted for unexpected occurrences. 3. stock factor amount or volume of a product or a raw material needed to serve customer demand for every hundred pesos of sales. SF= comely Quantity of Products Sold Average daily Sales 4. forecast stock refers to the number of items to be stocked in the store for a given type. FS=Adjusted Sales x Stock Factor of bare-assed Material 5. ending balance stay available stock of items prior to orderliness. 6. aily supplies sequestration form is a form employ to compute the actual order of daily items. It includes a list of the wet / wintry/bakery items. AO=Forecast Stock terminate Balance The prerequisites of the actual order of work weekly supplies are 1. fairish daily employment add up daily usage, or ADU, is the average quantity of items sold in one week. It is prompted only when in that respect is a change in the weekly sales forecast or weekly sales trend. It does not include hoi polloi orders. ADU = supply quantity of products sold for one week 7 days 2. rdering cycle is the sum (in days) of the delivery interval, forecast usage coverage and buffer period. 3. stock build up total usage for the hearty distance of the order of magnitude cycle. It also represents f orecast stock. SB=Ordering cycle ADU 4. par stocking average quantity of stock needed to sufficiently supply the needs of the store for the whole ordering cycle. 5. ending balance be available stock of supplies. 6. weekly supplies requisition form form is a form used to compute the actual order of weekly items. It includes a list of the wet /frozen/bakery items. Steps in Daily Supplies Planning Step Activity Key person 1 Gives the daily supplies requisition form to stockman exertion carriage 2 Gets the ending balance (EB) by conducting a physical inventory count of the itemsStockman on the list 3 Checks the EB at random to ensure verity doing animal trainer 4 Gets the forecasted from the store manager then writes this on a equisition form Production conductor 5 Computes the Adjusted sales and writes this on a requisition form Production Manager 6 Computes the stock factor (SF) of each item and writes this under the SF editorial Production Manager 7 Computes the forecast stock (FS) of each item and writes this under the FS column Production Manager 8 Gets the actual order (AO) of each item and writes this under the AO column Production Manager 9 Signs the requisition form in the white provided. Production Manager IV. ANALYSIS OF THE COMPANYS PRODUCTION PROCESS Forecasting is an indispensable tool in the drudgery process of Jollibee Foods Corporation. Demand is forecasted based on the sales of the store for the past periods. This selective cultivation can be obtained from its sytem called iBOS. This forecasted information is adjusted for some occurrences or factors that might affect their sales in the period that the store is forecasting. This forecast is then translated to production schedules of different products. After making the production schedules, the Production Quality Manager (PQM) performs the supplies planning.Jollibee Corporation has policies and processes concerning supplies planning and requisition. The PQM of each stor e has the hand on how to go about the planning and ordering of supplies needed for his/her respective store. Jollibee Corporation has already installed a system of ordering supplies needed by its store branches the AMWS. Jollibee, City of San Fernando branch has the following system of production. The schedule of ordering for wet/frozen supplies is every Monday, Wednesday, and Saturday. saving of such has a lead time of 2 days. On the other hand, schedule of ordering for dry supplies is every Tuesday, Friday and Sunday, with a lead time of 3 days.If the PQM Manager has already placed his/her order and there are some unexpected orders that can affect the consumption of supplies, he or she has the benefit of making adjustments to his or her order a day before the delivery date through its system AMWS. Special Holidays and events are highlighted in the stores calendar to incorporate these in the determination of demand and to prevent stock out of supplies. If there is really an unex pected bulk order, and the store cannot accommodate such order, the store has the option to decline the order. Otherwise, the store borrows from another store in the area to avoid opportunity loss from that order. V. RECOMMENDATIONOur modern engine room is continually giving advances to business organizations. And Jollibee is one of those that continue to search for more improvements in their systems concerning their operations. With the case of iBOS, the product quality manager can easily create, modify, inquire and maintain useful data by just a click of a mouse. one time the program/system is entered into the computer, the PQM is supplied with needed information on inventory balance, order itemisation and sales. Truly, the advantage of this system is to increase the productiveness of the PQM and making it accessible to other surgical incision managers who might need the above mentioned data in making business decisions.Poor decisions whitethorn affect the firms clams by req uiring expensive corrective actions and may be driven out of business by a much more vigilant competitors. Thirty years of square experience made Jollibee Corporation produce and adapt the nationwide computer support system to their advantage. It would not make it as the number one fastfood company in the Philippines if not for its expertise in their production. It is indeed recommended that Jollibee Food Corporation to continually improve its production and make use of technology to further enhance its systems. TABLE OF contents I. Brief History/ Description of the club II. Marketing Strategy III. Sales Forecasting, Production Scheduling and Materials Requisition Planning IV. abstract of the Companys Production move V. Recommendation