Romanticism in American Literature Essay Example for Free

Romanticism in American Literature Essay Within this paper will be an explanation of the ideals of Romantic writers in Early American Literature. We will also look at some aspects of Romanticism that were uniquely understood by the writers and artists in the United States. There will be a brief discussion of â€Å"bright† and â€Å"dark† Romantic writing and it is there that we will look at the lives, and one poem each, of Henry David Thoreau, a â€Å"bright† romantic writer and Edgar Allan Poe, a â€Å"dark† romantic writer. Romanticism began in Germany sometime around 1770. From there it spread to the rest of Europe including England and then finally to the United States. In the late Eighteenth Century people’s ideas about themselves, their religion, their world and the art and literature in it were evolving rapidly. This was mostly due to a re-examination of priorities and beliefs because of constant new scientific discoveries and an enthusiastic embrace of the uniquely human abilities of storytelling using ones imagination and a kind of rejection of reason and logic. For the first time since the concepts of religion and rulers began to regulate the spirit and creative energy of humankind people looked more to nature and within to define themselves and their humanity rather than to their Churches or to their Kings. The Romantic period of American Literature is from about 1830 to 1860 and it interestingly overlaps the period which is said to be Victorian (1830 to 1880) in the United States. Romantic writers believe in the natural goodness of man and also that what is special in a particular man should be highly valued. They indulge heavily in introspection and self-analysis. Some finding their deity within themselves while others found their religion in the beauty of nature. Nature was food for the soul that provided their inspiration and was a resource for their wisdom. Indeed, for some of the Romantic writers nature was their muse; however, others found their inspiration in the dark corners of their human desires. As mentioned above the citizens of the United States were in a unique position to embrace the tenets of Romanticism through a political movement that focused more on the individual. By shedding the oppressive monarchy of old England they were well on their way to forming what Emerson called â€Å"a Nation of men† who were following Jacksonian democracy. â€Å"By most historical accounts, (President Andrew) Jackson is seen as largely responsible for effecting this political and cultural transformation of the United States from a republic, governed by an elect few, to a democracy. Jackson persuaded Americans that sovereign power resided in them—that they would control the governing process by deciding questions of constitutionality, law, and representation through the ballot box. Many writers, philosophers, and activists were also convinced by Jacksons rhetoric of democracy, believing that more concern for the rights of common individuals would yield a more inclusive political and cultural environment receptive to the ideals of a younger generation of Americans,† (Didion). One can easily see why the material that writers in the United States were putting out fell into line with the musings, literature and poetry of Romantic writers all over the world. By being exposed to the political aspects of the culture here they were in a position where their art reflected the lives of their patrons. Why, though, were some of the writings about the nature all around us and bright beauty found within it and some of it was about the dark nature of mankind and the sorrow found there? Bright Romantics used a merging of science and nature to allow both to work together. Meanwhile they would put emphasis on the individual’s ability to take themselves out of society to live in nature away from the rat race. A good example of a bright Romantic writer would be Henry David Thoreau. He is famous for having written, among many other works, Walden which is about living simply in nature. Thoreau was an abolitionist and his essay Civil Disobedience is a piece that inspired Gandhi and Martin Luther King Jr. to engage in peaceful civil disobedience to protest unjust governments. He also wrote Nature, a poem we will look at more in depth later in this paper. Henry David Thoreau (born David Henry Thoreau) lived from July 12, 1817 – May 6, 1862. He was attending Harvard during Andrew Jackson’s second inauguration. He was a freelance writer who tried but was unsuccessful at becoming a fulltime professional writer. Having not been quite as successful at his dream of writing as he is posthumously was a bit of a disappointment to Henry. He had grown up the son of a storekeeper and liquor salesman in respectable poverty and had his share of other sorrows as well having seen two of his beloved siblings die. His brother John died of typhus which he got while shaving. His younger sister Sophia died in 1846 at the age of 36 of the same affliction that would claim Henry’s life, tuberculosis. Thoreau loved the outdoors and would rather live of the land than any other way. He enjoyed waling in the outdoors so much he had said while hunting never did he find his rifle to be too heavy. He held many odd jobs to support himself while traveling and writing but he was very well known in his father’s later business of pencil making. Biographer Robert Sullivan writes that while in the employ of the pencil company â€Å"Thoreau studied various graphite hardnesses [sic] and invented a machine that manufactured a finer grind. The centerpiece was a cylinder, in which the finer graphite settled to the bottom for ready collection. The new invention pushed the company ahead of its rivals,† (142). While his dreams of being a professional writer went mostly unfulfilled he found great joy and contentment as mentioned above in nature. He was well thought of in his life but revered as a writer after his death. In The Life of Henry David Thoreau, Sanborn writes, â€Å"Thoreau had various missions in this world, some of which he fulfilled, and passed beyond them; others he did not live long enough to complete, and only approached perfection at remote intervals. Versifying was one of these latter; though the poetic perception and ideal nature was not only brought to a high point of excellence in his last twenty years, but he exhibited in his youth and early capacity for good writing, which his devotion to the art developed into what may easily pass for perfection in his best passages. † (51). Dark Romantics wrote about how a person views their world and how their mind has the power to change the world they live in. They have a tendency to reject science for fiction and be very involved in the macabre. They are also very introspective. Arguably the best Dark Romantic writer was Edgar Allan Poe who lived from 1809 to 1849. Born December 9 to thespians David and Eliza Poe, who would both die two years later in 1811, Edgar was raised by John and Fanny Allan of Richmond Virginia. John and Edgar never got along due to John’s disdain for how he viewed Edgar’s existence. Until John inherited great wealth, which he eventually kept from Edgar, he viewed Edgar as a drain on his hard fought earnings. Poe faced a lot of tragedy at a very early age and lived a life that was filled with challenges, some self-imposed. He had a lot of unrequited and lost love; therefore, women in some form or another filled pages of his poetry. â€Å"Poe believed that the goal of literature was not to mirror reality but instead to pursue Beauty in its highest and widest sense. As Poe put it, ’A poem in my opinion, is opposed to a work of science by having for its immediate object, pleasure, not truth,’† (27) writes James Hutchinson in his book Poe. For Poe writing was at the very center of his existence. He wrote for some time before becoming celebrated but it did happen while he lived. Poe did make his living through words though poetry prose and becoming the chief editor at several monthlies as well as writing pieces for magazines. Later Hutchinson notes that â€Å"The Raven was an instant success and Poe woke up to find himself famous. † (165). Though famous he seemed forever tragic. Peter Ackroyd writes of his alcoholism saying that after a particularly strong binge in PA, Poe acknowledges that â€Å"the whole experience in Philadelphia became for him a phantasmagoria of suffering, brought on by what he described as ‘mania-a-potu,’ or alcoholic madness. It is the first indication that he realised [sic] the nature of his true condition. † (185). Although feverish Poe had left Richmond VA to visit friends in Baltimore MD, days later, he was found unconscious in a tavern in Baltimore. His previous whereabouts were a mystery and Poe died in a hospital on October 7, 1849 at the age of forty, reminiscent of one of the characters in his works. Both men died young and that was all too common in those times. Their lives were quite different. It is not a surprise that both men lived what they wrote, for Thoreau of the beauty of the outdoors and the nature there was his refuge from life and he died enjoying the Woods at Walden that he enjoyed so much. Although he married the daughter of his paternal Aunt when she was just thirteen, for Poe the love he searched for he never really found. It was maternal in nature and he would never fill that void through drugs and alcohol. The tragedy of his writing was told in his biography. The following are one poem each by Thoreau and Poe. They are similar in their rhythm and their rhyme scheme; however, their symbolism and mood are very different. Poe’s poem is about a beautiful valley where many people died in battle and they haunt the valley still. Thoreau writes about the beauty of the outdoors and how he longs only to commune with his beloved nature and pass his days in the great outdoors. One does not need to be told who wrote which poem that is obvious by their content.

Vaccines and Autism Essay Example for Free

Vaccines and Autism Essay The measles, mumps, and rubella (MMR) vaccine is used to immunize children against diseases that can cause major disabilities and fatal illnesses. In 1994, the vaccine was mandated for all school children and since then a spike has been seen in the diagnosis of autism. Many of those diagnosis falls within a few months of the MMR vaccine and in 1998, Andrew Wakefield published a study indicating a relationship between the MMR vaccine and autism (Rudy, 2009). Intense media coverage followed and many parents refused to give their children the MMR vaccine, believing their children would develop autism. The study was later retracted due to the lack of evidence but many children are still not receiving the MMR vaccine. The public health field has tried to raise awareness about the benefits of the MMR vaccine but many are still skeptical about the vaccine. Efforts have now been focused towards increasing awareness about the vaccine and trying to encourage parents to get their children vaccinated. In February 1998, The Lancet published an article entitled â€Å"Ileal-Lymphoid-Nodular Hyperplasia, Non-Specific Colitis, and Pervasive Developmental Disorder in Children,† which suggested that the measles, mumps and rubella (MMR) vaccine could contribute to the development of autism. Dr. Andrew Wakefield, a gastroenterologist, suggested the link between the MMR vaccine and autism. Wakefield proposed that the virus could â€Å"have a negative impact on a child’s immune system, lead to persistent infection in the gastrointestinal tract and lead, in the long run, to possible brain damage and autism† (Rudy, 2009). Eight of the twelve children had severe intestinal inflammation, with symptoms emerging six days after receiving the MMR vaccine. The vaccine had damaging effects on the intestines and caused serious inflammation, â€Å"allowing harmful proteins to leak from the gut into the bloodstream and from there to the brain, where they damaged neurons in a way that triggered autism† (Begley, 2009). Wakefield’s study was later called fatally flawed due to the fact that Wakefield was studying children who had pre-existing gastrointestinal problems. The group size was also very small, 12 children, and â€Å"no proof was offered that the measles virus found in autistic children’s’ guts was causally connected to their autism† (Rudy, 2009). The researchers lastly suggested that the MMR vaccine caused bowel problems in children which lead to autism. In the children studied, symptoms of autism appeared before the symptoms of the bowel disease, proving that the bowel symptoms, as a result of the MMR vaccine, did not cause autism. In 2004, The Lancet published a retraction submitted by 10 of the 13 original authors that stated that there was no connection between the MMR vaccine and autism: We wish to make it clear that in this paper no causal link was established between MMR vaccine and autism, as the data were insufficient. However, the possibility of such a link was raise† (Immunization safety review vaccines and autism, 2004). There were many things found flatulent with the Wakefield study. Details of the medical histories of all the children used in the study were later revealed to the public and journalist Brain Deer interviewed several parents whose children participated in the study. Deer outlined major problems with the study including that the children were not randomly selected for the study and one came from as far as California when the study was conducted in the United Kingdom. All of the children were found to be recruited through anti-MMR vaccine campaigners (DeNoon, 2011). Wakefield was a paid consultant to a lawyer who was suing MMR vaccine makers for damages caused to children who contracted autism months after the vaccine. Wakefield received a sum of about $668,000 to publish the study from the lawyers and was published biased results. Five of the children had evidence of developmental problems before receiving the MMR vaccine and this is a significant number of children since only twelve children were studied. Only one of the children had regressive autism, despite the fact that the studied reported nine of the children had the condition. Three of these nine children were never diagnosed with autism (DeNoon, 2011). â€Å"At least five were clients of an attorney who was working on a case against vaccine makers alleging that the MMR caused the childrens autism† (Begley, 2009). Lastly, all twelve children’s medical records and parent’s accounts contradicted the case descriptions in the study. All of these discrepancies proved that Wakefield deliberately faked the study and was paid to publish these false, biased results. Wakefield had multiple conflicts of interest, had manipulated the evidence, and broke numerous ethical codes (DeNoon, 2011). Wakefield defamed his reputation and later had his medical license revoked, no longer able to practice medicine. There is no evidence that links the vaccine to autism and the overall benefits outweigh the risks. Wakefield’s theories have raised controversy due to the fact that autism arises around age two to three, the exact same age children receive the MMR vaccine, the chicken pox vaccine, and other shots (Rudy, 2009). Some parents state that their children respond with autistic regression after receiving the MMR vaccine. Other research has correlated the MMR vaccine with brain injury, making parents more wary about giving their children the vaccine. In 1998, Dr. Vijendra Singh and Dr. Victor Yang correlated the MMR vaccine to brain injury. Their findings suggest that exposure to the measles virus may trigger an autoimmune response that interferes with the development of myelin†¦ If myelin in the brain doesn’t develop properly, nerve fibers won’t work as they should. This could be one way that the brain abnormalities associated with autism arise (Rudy, 2009). Many studies have been conducted proving that autism is not a direct result of the MMR vaccine including the 1999 study conducted by Taylor, â€Å"Autism and Measles, Mumps, Rubella Vaccine: No Epidemiological Evidence of for a Causal Association. † The study showed that the number of autism cases has increased since 1979, but no significant increase since the introduction of the MMR vaccine in 1988 (Autism and the MMR Vaccine, 2001). Children exhibiting symptoms of autism were diagnosed with autism at the same age of the onset of the symptoms. This is important because if the MMR vaccine really did result in autism, the children who were vaccinated would show symptoms before and after the vaccination, not just after like the 1998 study concluded (Begley, 2009). The vaccination rate for children with autism was at the same rate for children who did not have autism. If the MMR vaccine resulted in autism then the vaccination rate for children with autism would be higher than the rate for children who do not have autism; there would be a greater percentage of children with autism who received the MMR vaccine than children who do have autism. Lastly there is no definitive time frame for the onset of the symptoms of autistic behavior. The symptoms can occur at any given time and are not more likely to occur after the MMR vaccine (Autism and the MMR Vaccine, 2001). The Wakefield study resulted in large longitudinal effects across the globe. After the study was published, MMR vaccination rates decreased in the United Kingdom, Europe, and in the United States. MMR vaccine peaked in 1996 at 92% and after the study was published the MMR vaccination dropped in the United Kingdom to 84% in 2002 (Miller, 2009). By 2006, the MMR vaccine was only given to 85% of children aged 24 months. In London, the rate was estimated at 61% in 2003, far below the expected rate for the vaccination (Miller, 2009). The study continues to have merit in those parents who believe the vaccination results in autism. Despite the fact that the study used twelve children, it led to widespread fear regarding the vaccine. After the study was published, measles became endemic in the United Kingdom and vaccination rates dropped sharply, leading to an increased incidence of measles and mumps (DeNoon, 2011). This in turn led to more deaths and injuries from measles and pumps and physicians have made statement tying this study to various epidemics and deaths. In 1998 there were 56 cases of measles in the United Kingdom and by 2006 there were 449 cases in the first five months (Does the MMR Vaccine Cause Autism, n. d. ). Each of these cases occurred in children who did not receive the vaccination due to widespread fear evoked from the Wakefield study. Mumps also began to rise in 1999 and by 2005 there were 5000 cases within the first month in the United Kingdom. Measles and mumps continued to rise and in 2006 rates were 13 to 37 times higher than the 1998 levels† (Does the MMR Vaccine Cause Autism, n. d. ). In the United States there was a sevenfold increase in measles outbreak (Begley, 2009). This study had widespread consequences and in 2000 an Irish outbreak lead to three deaths and 1,500 cases which occurred due to a decrease in the vaccination rates of the MMR vaccine following the Wakefield study (Does the MMR Vaccine Cause Autism, n. d. ). Lastly in 2008, measles was declared an endemic in the United Kingdom due to the high rates of the disease. The Wakefield study has had serious repercussions, even after its retraction, and many parents are still convinced that there is a link between the MMR vaccine and autism. After the publication of the Wakefield study parents became very skeptical about the effectiveness of the MMR vaccine. The perceived risks of the vaccination outweighed the risks and parents refused to give their children the vaccine out of fear. The one shot approach was also very fearful since it was thought that children’s immune systems were too young to receive the vaccine in one dose. Concerns regarding the MMR vaccine were never a large issue; it was the fear of autism as a result of the vaccination that led parents to reject the MMR vaccine (Shan, 2011). Parents look to the internet for reliable information and any parent coming across the Wakefield study would be wary about allowing their children to receive the vaccine. The media is a major contributor to the public’s opinion and the public listens to the media regarding risks and what to avoid. Since the retraction of the study more parents are opting for the MMR vaccine but more needs to be done to raise the vaccination rates. Educating the public regarding the benefits of the MMR vaccine is crucial to increase vaccination rates; this is where the public health sector is needed (Shan, 2011). Educational efforts are needed to increase MMR vaccination rates and parents need to be educated about the MMR vaccine to increase overall rates of vaccination. The decreased vaccination of MMR in children following the Wakefield study has occurred due to a decrease in public confidence in the safety of the MMR vaccine. This has resulted from the incorrect assertions that the vaccine results in autism, as demonstrated in the fraudulent study conducted by Wakefield. No credible evidence supports the claim that MMR causes autism and more than 20 studies have been conducted since the Wakefield study that found no evidence that links the MMR vaccine to autism (Poland, 2011). The media’s role in fostering fear in parents has led to an overall decrease in vaccination which is detrimental to children who have an increased risk of developing life-threatening diseases. Autism is now a public health concern that must be addressed by â€Å"enhancing research funding and directing that funding toward studies of credible hypotheses of causation† (Poland, 2011). Money needs to be funded in an attempt to disprove the connection between the MMR vaccine and autism and money needs to be funded for studies that provide information on the benefits of the MMR vaccine. Another important public health concern is to insist on â€Å"responsible and scientifically informed media reporting† (Poland, 2011). Widespread fear occurs when conspiracy theories and other misinformation is given to the public. Uninformed reporting increases fear and mistrust about vaccines, leading to parental confusion and reduced vaccination to children. It is the responsibility of the public health sector to ensure reliable information is given and to continue funding scientific research regarding the MMR vaccine and autism (Poland, 2011). The reluctance of parents to immunize their children has become a public health threat in that it can lead to vaccine-preventable diseases such as measles. Viruses spread quickly among children who are not vaccinated and it is a threat to the public health when children are not receiving the appropriate vaccinations. Measles is a life-threatening disease and parents are putting it off due to fear. Vaccines are the foundation in the public health field as â€Å"vaccines are one of the greatest achievements of biomedical science and public health† (Miller, 2009). The reduction of any vaccination is of major concern to the public health arena and in response to the reduction in the MMR vaccine the CDC examined the major safety issues regarding the vaccination. The CDC rejected the link between the MMR vaccine and autism based on the following, â€Å"a lack of epidemiologic evidence linking autism and MMR vaccine, case reports of children with autism and bowel disorders that did not address causality, and a lack of biologic models linking ASD and MMR vaccine† (Miller, 2009). Vaccine phobias become a public health threat and it is the responsibility of the public health arena to educate the public on the benefits of such vaccinations (Grant, 2010). There is an urgent need for research on the causes and treatment for autism as well as better support services for families caring for an autistic child. â€Å"One in 110 American children are considered to fall somewhere along the autism spectrum, a stunning 57% increase in prevalence since 2002† (Park, 2009). Autism is a significant public health concern and researches continue to discover new information linked with the condition. Public health officials need to make available more services and knowledge regarding autism in the schools, families, and community (Park, 2009). Public health experts endorse the safety of the MMR vaccine and advise parents to give their children the MMR vaccine. Since 1995, the Department of Health and Human Services has increased its focus on ASDs (Autism Spectrum Disorders). From 1995 to 2001, â€Å"research funding for autism has quintupled from $11 to $56 million. At the same time, both the CDC and the National Institutes of Health (NIH) have developed new initiatives, building a federal foundation for the public health response to autism† (Newschaffer, 2003). Autism now includes a broad spectrum of affected individuals and more individuals have been seeking â€Å"educational, medical, and social services to help confront the formidable challenges of autism† (Newschaffer, 2003). The Center for Disease Control supports ASD surveillance projects to provide accurate information regarding risk factors of autism. The Disabilities Education Act also provides funding for screening and early intervention to infants and toddlers. Early detection is important to the public health and a new emphasis is now placed on providing training and consultation to physicians about detection and diagnosis of autism. Resources are more being directed towards assessment of autism and has led to a more informed public health response to autism. Making the decision to not immunize children with the MMR vaccine due to fear places children at great risk and is an irresponsible decision. When fewer people are immunized, diseases begin to increase in numbers and in order to protect everyone the population must be immunized. Regardless of the overwhelming data, parents still continue to refuse vaccinating their children. Parents are ill-informed and because signs of autism arise around the same time as children receive the MMR vaccine, some parents link the MMR vaccine to the development of autism. The current research provides evidence that the MMR vaccine is safer than not getting vaccinated and the CDC agree that the MMR vaccine is not responsible for the onset of autism.

Consumer Behaviour in the Coffee and Tea Industries

Consumer Behaviour in the Coffee and Tea Industries 1.0 The Coffee Bean Tea Leaf The Coffee Bean Tea Leaf is a standard coffee house in the market. It provides the high price coffee compare to the normal coffee shop. Even like that, there are still many people like to purchase and consume the coffee in the Coffee Bean. There are many reasons make the consumers purchase the coffee in Coffee Bean. 1.1 Quality of the Products The reason that makes the consumer addicted to the coffee is because the quality of the coffee. The Coffee Bean is importing the coffee nuts directly from the finest coffee estates in the growing regions around the world. This can enables the finest standard of the coffees nuts that is importing directly. Every outlet of the Coffee Bean provides the same standard of the coffee. This can make sure consumer confident in the quality of the products when they consume the coffee. Beside that, the consumer can enjoy the same taste, same standard coffee in every different country or outlet. 1.2 Healthy Products Coffee Bean holds a concept of produce healthy products to public. The consumer willing to spend money in Coffee Bean one of the reason is they take care about the health of the consumer. Coffee Bean is using the non-fat milk in their ingredient of making every different coffee. This make consumer fully enjoy their coffee. 1.3 Baking Technique Beside the quality of the coffee nuts that provided by the Coffee Bean, the baking technique of the coffee is important to the consumer also. Every coffee shop has the own baking technique method. Coffee Bean provides the own standard baking technique compare to the normal coffee shop. The normal coffee shop provides the different baking method while they make the coffee. The consumer cannot enjoy the same taste coffee because the normal coffee shop did not apply the standard baking method. Coffee Bean is giving the standard and professional training to the barista. All of the barista working in the coffee shop is full of experience and the technique of baking or making coffee. This can make sure all the consumers consume the quality and standard coffee. Besides the experiences barista in the Coffee Bean, they also well know for the lighter roasts. The coffees are full or mild and delicate flavor. These coffees are sure to please every palate. Every coffee that provided inside the me nu is full of the unique taste, the consumer can seeking the ultimate coffee experience. 1.4 Environment Environment in Coffee Bean also make the consumer willing to spend to the expensive coffee. Coffee Bean provides the comfortable environment to consumer. They are serving the consumer with the comfortable chair. The consumer can sit relaxing and enjoy their coffee well. Rather than that, the whole concept of renovation is full of the handcrafted oak paneled. The consumer can feel the nature of the lifestyle when their consuming the coffee inside the stores. Coffee Bean also is an ideal social gathering place for friends and family. They can spend the more time enjoying their coffee by sitting on the comfortable couch, chit chat with friends, and so on. Beside that, Coffee Bean also provides the WI-FI service. The consumer even can spend a day online and enjoy the coffee. Many of the students like to consume the coffee there because they can enjoy the WI-FI service also. 1.5 Status in the Society There are huge difference prices between the coffee in normal coffee shop and Coffee Bean. Sometimes, human always have the mind set that who are consuming the expensive products and they are the rich people or in the high standard level. They willing to spend because they like to show they are rich and high class than other people. They think the coffee in Coffee Bean is worth and reasonable prices. Coffee Bean also provides the destination and lifestyle quality experience to the consumer. They wanted the respect from the other people because they are purchasing the expensive products. Some of the consumer likes to consume the coffee in Coffee Bean because they want to get close with the friends. Some of their friends like to spend time and money in the standard and quality coffee. They just a part of the follower and they try to get close of the culture in their gang. Even the price is much more expensive than the normal coffee but most of the consumer will think that there is wort h of it. They can enjoy the standard quality and also show the high status in the society. They think that can build the respectful relationship in the society. Normally, the high class people can gain the respectful from other people. 2.0 Importance of Consumer Behavior Studies of consumer behavior are important in the society, community or even in the business industry. Consumer is playing the essential role in the market. The marketer needs to analyze the behavior of them before the new product launched in the market because consumer will like or dislike the products. This will strongly affect the profit and the images of the company. This only way to understand the consumer behavior is from the research or observation. The consumer behavior can strongly help the marketer in the business industry. 2.1 Setting Marketing Strategy Consumer behavior can assist the marketer in doing the marketing strategy. By observing the buying behavior of the consumer, the marketer will know how to plan their products in 4P that are product, price, place and promotion. With the result of the research on the consumer behavior, the marketer can know what product that needs in the market. After develop a new product, they can easily set the price of the product with the buying behavior. Other than that, the marketer can know which place is more suitable to set an outlet or held an event. At last, they will know what kind of the promotion will attract more consumer to purchase and intents more consumer to aware their products. 2.2 Predict the Consumer Consumer is important to the business. If there is no loyalty consumer in the product, the product must be unsuccessful in the market. Consumer can influence the huge affection to the business. Prediction on the consumer is important. The marketer should know the buying process of their consumers and try to satisfy their needs and wants. This can pleased the consumer and they will be giving the positive post purchase to the product and purchase again. This also can increase the sales of the products. The satisfaction of the customer will make the sales increase because they would like to purchase again or introduce to their friends and family. 2.3 Market Segmentation and Market Positioning Research on the consumer behavior easy the marketer segment the market. They know different needs of the consumer can group into different categories. Market can segment to races, gender, age, and so on. With the result on the hand, the marketer can easily to segment their product into which categories to make the products more successful. Besides that, the marketer also can know the market positioning of the products. Market positioning is what the position of the product in the eye of the consumer. With the result, the marketer can easily find out the brand position and the level of their products in the market. 2.4 Develop New Product and Pricing Strategies With the result of the research on the consumer behavior, the marketer knows well in the behavior of the consumer buying process and buying decision. Other than that, they also know the needs of the consumer. The marketer can easily to develop a whole new concept of the products that is fix to the consumers needs and wants. This also can satisfy and pleased the consumer when they purchasing the products that are really fix to their needs. Consumer behavior also can help the marketer how to place a price in a product. By the observation, the marketer can know how much the consumer can afford to their products and which pricing strategies can be practiced in their products. 3.0 Interview Three Families Family is an external factor that can influence the buying decision when the consumer needs to purchase a product. Each of every family will have the different buying behavior in their families. And yet sometimes the people who decide on the buying process and playing the main role while purchasing the products will influenced by other factors also. I had already interviewed 3 different families that having the different buying behavior in the family. 3.1 First Family The first family that I interviewed is a Chinese traditional thinking family. In this family, man will always be the main character in making decisions and everything. So, the father plays the main role on the buying decision. The other family members will just follow the instruction from the father. In the other hand, the mother is an ordinary housewife and she listened and obeyed to her husband. Meanwhile, the father will be the main income supporter in the family and in fact he has the power to make the decision for purchasing. However, some of the decision will not agree with the other family members but the father will be the final decider. 3.1.1 Influence in Culture Male is the main character in the first family. Everything should be decided by the father who majority earn and spend in the family. The culture of this family is discriminating the decision that made by the feminine. In the Chinese thinking, man always plays the main role. However, some of the decision may not be agreed by the other family members but the father has the power to influence the others to agree with him. This is because of their family culture is the man who decides and making decision. Although they do not agree but they just have to blindly follow because this is the culture in the family. 3.1.2 Influence in Demographic One of the factors that influence the other family members to adopt and accept the decision made by father in the Chinese traditional thinking family is demographic. Demographic can categories to age, gender, income and so on. The father mainly is the first person who supports the family with his income. His wife and his children have no power to control the usage of the income. The father himself has more power to control his income rather than other family members. So, he has the final buying decision to purchase compare to the family members which were incapable in gaining income ability. Besides that, the father is the eldest in the family. All of the family members have to pay respect on his decision because of his age. They respect the experience that he had and they willing to follow what he decided for them. They will show loyalty and trust to the fatherà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s decision. 3.1.3 Influence in Social Status On the other hand, father is an important social status in a family. Usually the children will follow what the father plan for them. They respect him because he is the father and the head of the family. He should not be giving the wrong decision to them and yet he always had to lead the family members to the right way. So, as for the practice, the family members had relied and believed on him. 3.2 Second Family The second family that I interviewed is a family which is the mother being the main role of buying decision. Both of the parents in this family are working parents. The mother is the one who earn more than the father. She is doing the final decision when the family wants to purchase a product. She is a strong view woman whom can made accurate decisions. And because by the word saying that women were gifted in the nature of comparing and strong in bargaining prices, she plays a very important role in the family. This is different and a bit of modern family compare to the first family. 3.2.1 Influence in Culture The character of mother in this family is stronger than the father because she is the one who playing the main role in buying process. She will be planning everything since the child was born. This is the one of the culture that being practice in this family. The father is giving the rights and authorities to his wife to decide everything for the family. The father, in this family rather not very well in planning and making decision on the products that they want to purchase, will passed the final decision to his wife. This culture is practice ever since the family was being formed. The children already being get use of this culture, and so they will just have to adopt it. 3.2.2 Influence in Demographic The mother in the second family that I interviewed worked as an assistant manager in the bank. Her monthly income is much more than the father. So, she always has the right to decide what to purchase. The children have no ability to purchase without the money from the mother. So, they will just have to accept what the mother bought for them. 3.2.3 Influence in Social Status The mother which holds a high education background compare to the father in the second family, her social status is higher than the father in fact she always will be consulting her children about their future plan, like selecting university to further off, what courses they should take. The children would like to follow and agree with her because she is having the high social status in the society. Besides that, she is the strong view mother in the family. The children would like to listen to mother because mother has the important position in the children heart. From the baby till adult, mother paying more concern to the children. So, they show the respective to the mother. 3.3 Third Family The third Family that I interviewed is the family who has the retirement parents. The son in the family will be the main role on the buying decision. The son is an adult worker who already worked in the society more than 10 years and he is the only son in the family. His parents are the baby boomers who are already retired long time. He is the only economy pillar which majority supporting the family. All the decision will be made by him because his parents are low education and retired old folks. 3.3.1 Influence in Demographic This factor is same with the first and the second families. The income factors influence the decision that make by the main role. The retired parents have no ability to purchase and the money is given by their son. The son has the right to decide what to purchase because he has the income earning. Age also is one of the factors that influence the retired parents follow the decision that make by the son. They think they already in the old generation and know nothing compare to the son so they just agree with him. 3.3.2 Influence in Social Status The retired parents were sending their son to the high education and they know their son have the high education. They believed that the knowledge of their child can make perfect decision. Additional they have got no other to depend on, and the only option they can only trust on their one and only child. From the above we can find three various families which show us different people playing the main role has a different buying decision.

Will Our State Fish Survive? :: essays research papers fc

Will Our State Fish Survive? The Rio Grande cutthroat trout, the state fish of New Mexico, is a threatened species that needs more attention from the citizens and politicians of New Mexico if we want to see it survive and flourish in its natural environment. The Rio Grande cutthroat was placed on the U.S. Government Federal list of threatened species in 1973, but was never listed on the endangered species list (American Fisheries Society 1988). Maybe it should be placed on the Federal Endangered Species list, since it only inhabits less than ten percent of its native range and can only survive well in headwater streams that do not contain any other fish species (Neary 1999). Environmental groups are filing lawsuits against the federal and state government to get the cutthroat on the Federal Endangered Species List. The state government refuses to put it on because they feel that the problems with population, hybridization, and diminishing habitat can be solved without putting it on the endangered species list. I f the government decided to put the cutthroat on the endangered species list, they would be forced to create a recovery plan and designate a â€Å"critical habitat† (Neary 1999). The government is reluctant since it will cost them a huge amount of money, time, and labor. The government claims they have been taking steps to preserve the â€Å"threatened† cutthroat, which is indeed true. Yet, the results are not outstanding. If their methods were working, the cutthroat would have been taken off the threatened list years ago. Why is it so important to protect this fish? As native New Mexicans, we need to take interest in our state fish and help protect it. If this species were to become extinct it would be a tragic loss. Our state fish is in danger of vanishing from the world forever. Doesn’t that say something about the way we have treated our resources? The Department of Game and Fish doesn’t seem to think so. The extinction of the cutthroat would disrupt the ecosystem because they would no longer feed on the native plants, flies, and worms. Anytime an animal is taken away from an ecosystem it has effects on the surrounding area and the creatures that live within it. For example, if you kill every coyote in the state of New Mexico the population of jackrabbits would climb to a record high because they have no predators.

Possession in The Exorcist Essay -- The Exorcist

Being Possessed The idea of possession can frighten many people. What horror movie producers and directors that go into this field are counting on is that they can use it to frighten their viewers. The Exorcist and The Exorcist Beginning both are centered on the act of exorcism. Both demoniacs in the films are women though their fates are polar opposites. The exorcisms are also shown in different lights. This is done through special effects as well as lighting and music. The first film in the series stays with a cut and dry method of keeping mainly to the exorcism itself; however, its prequel focuses more on fancy special effects and stimulating music. The newest addition to The Exorcist series also adds in the usual Hollywood love story present in most films in our time. Prequels tend to also serve the purpose of story building, regardless of how new it is. In this case it has the duty of creating and explaining the character of Merrin. The success of both The Exorcist and The Exorcist Beg inning was not only due to the story line, but also the mystery of it as well as its acceptance in society and the church. The exorcism itself, such as the effects and the overall focus on it were portrayed differently within The Exorcist and The Exorcist Beginning in accordance with the view from society in general and their expectations on how a movie should be done. The rite of exorcism dates back many centuries. It is a practice not only practiced in Christianity but in Pagan religions as well. The main difference between the two is that Pagan exorcists rely on their own power to expel the demons rather then the Christians drawing their power directly from God to do the job (Baker, 137). This power was given to the Christia... ...new technology back then. Movies have now been mandated by the movie making industry to take on new twists, however. The Exorcist Beginning, being the prequel to the first of the series, had to pull something new to get the viewers it needed for success. Therefore, Harlin put in the notorious love story to add a special little twist to our emotion. This in conjunction with the development of Merrin, puts the actual exorcism out of the spot light. Thus, showing how movies have been changed over time with the change in wants from society. As their wants for a good movie change, so must the actual film to acquire success. The Exorcist and The Exorcist Beginning both followed the expectations of society for their respective filming eras to become very successful movies, having their success fueled by the mixed views and conceptions of both the church and society.

Naive Macbeth :: Free Essay Writer

Naive Macbeth  Ã‚   Macbeth begins on a bloody note: a battle rages from which Banquo and Macbeth survive bloodied, but heroes.   They are the generals of Scotland; the country’s future is in their hands and in their blades.   However, when one clutches once to such power, it is hard to let go.   Macbeth cannot let go.   Macbeth also ends on a bloody note: Macbeth’s head is cut off and presented to Malcolm, his replacement.   Peace is restored through war; bloody injustice is righted finally with bloody justice.   What falls between these two notes—the beginning and end of the tragedy—is a symphony of treachery, deceit, and murder.   The images of nature gone awry spread all through the play—from the gardens that have turned to weeds to the horses that have turned to cannibalizing each other—for murder of one’s king is so unnatural that the entire landscape, all that is natural, is affected.   Macbeth, by killing Duncan, is himself made an enemy of nature.   Macbeth murders sleep, the ultimate embodiment of peace and nature, when he murders Duncan.   However, the title character is not as evil as is first suggested; Macbeth is only led to his evil deeds by those who surround him.   Macbeth’s only crime may be that he is weak minded and afraid.   Macbeth was lured and cajoled into his mistakes by his wife and the weird sisters. The first person who influences Macbeth into his sin is not really a person at all.   The weird sisters, as is their art, wreak havoc with Macbeth’s mind and life.   From the moment they are introduced, their every word affects Macbeth’s actions.   They are the characters that put the idea of becoming king in Macbeth’s head to begin with: â€Å"All hail, Macbeth!   Hail to thee, Thane of Glamis!   / All hail, Macbeth!   Hail to thee, Thane of Cawdor!   / All hail, Macbeth!   Hail to thee, that shalt be King hereafter!   (1.3.48-50).†Ã‚   By addressing Macbeth first as he is, then with a title that he is but does not yet know of, and finally with a title he must take action to attain, they encourage him to take the actions necessary.   Their words are a promise to him that he will succeed if he murders Duncan.   Of course, the weird sisters are not responsible only for the first blood that covers Macbeth’s hands.   It is the s isters’ prediction that puts Macbeth on the course to kill Macduff: â€Å"Macbeth!   Macbeth!   Macbeth!   Beware Macduff!   Beware the Thane of Fife.

Oklahoma Bombing Speech Analysis

One of the top 100 speeches of all time was said by Bill Clinton, when he was addressing the memorial of the Oklahoma Bombing. This was said In 1995 when tragedy struck the lives of hundreds. Innocent women, men, and children were murdered for no apparent reason, and people needed someone to turn to. This person was Bill Clinton, he responded In ways of composure and emotion that just added to his already powerful speech; he addressed the Issues the correct way. He was given the almost Impossible task to piece the nation back together after this ragged.HIS goal was to mourn with the audience, but not to dwell on It, he wanted to try and help them to move on. HIS use of pathos, logos, and ethos added to the effectiveness of the speech. He began his speech by addressing the ones that were most effected, and then by addressing the rest of the world. He establishes himself and his credibility by not only being the president, but also being a father, a husband, a person. When he says â₠¬Å"Hillary and I also come as parents, as husband and wife, as people who were your neighbors for some of the best years of our lives.This builds his pathos and ethos and allows the audience to connect with him on a more personal, deeper level, knowing that he is just like the rest of them, that they share a common ground. This allows Clinton to talk to them, not above them. Immediately after this he uses the emotions of the audience to his advantage, through the use of pathos. He grieves and mourns with the audience; this is shown when he says â€Å"You have lost too much, but you have not lost everything,† everything being America. Clinton uses a quotation from a widowed mother that only helped the rhetorical sense of the speech.He quotes her by saying, â€Å"The anger you feel is valid, but you must not allow yourselves to be consumed by it. The hurt you feel must not be allowed to turn into hate, but instead into the search for Justice. † These words are powerful a s is, but the fact that they were spoken by someone who has experienced what they are going through cause the words to mean so much more. They listen to her words more the Clinton in my opinion, because she has been In their shoes. Another use of quotations Is when he quotes Mr†¦ Keating â€Å"If anybody thinks that Americans are mostly mean and selfish, they ought to come to Oklahoma.If anybody thinks Americans have lost the capacity for love and caring and courage, they ought to come to Oklahoma†. This helps the audience feel closer to the situation, they may grieve together, but they will also fight together, for Justice. He also fortifies his speech by the use of parallel structure and repetition In order to add to the aspect of persuasion. His use of repetition is seen when he says â€Å"We mourn.. We share†¦ We thank.. We pledge. † The use of we signifies that Clinton, as the president and as a friend will mourn with them. It means that in these times o re than ever we must come together as a nation.He uses repetition and parallel inspirational kind of tone to it, because of this the audience feels the need to stand up to evil and hatred, because good trumps evil any day. Another time we see this is through the â€Å"Who worked† sequence. This plays to the emotion of the audience and puts what has occurred into a reality. Lastly when he talks about planting the tree in honor of the children, this makes the audience believe and understand that he does care. Bill Clinton brought the nation together, and helped them move on when it was thought impossible.